Tobias Kretschmer: "Platforms as Organizational Forms"
Business Administration, LMU
Academic Year 2020/2021
The CAS Research Group "Platforms as Organizational Forms" is initiated by Professor Dr. Tobias Kretschmer (Institute for Strategy, Technology and Organization, LMU) and will commence its work in October 2020.
The CAS Research Group will investigate the distinctiveness of platforms as an organizational form. Platforms play an important economic role and are characterized by connecting two sides, e.g. a buyer and a seller of a good or service. Notably, the sides usually make decisions independent from the platform owner, yet they share a common goal, the viability of the so-called platform ecosystem including platform, complements and buyers.
As organizations are defined as multi-agent entities with identifiable boundaries working towards a common goal, thinking of platforms in the common dimensions of firm (e.g. the platform owner) or market (e.g. the complementors making independent decisions to join the platform) may not describe platforms adequately. We will think of platforms as a set of solutions to four fundamental problems of organization: task division, task allocation, incentive provision and information provision in this Research Group to join research on platform markets and organization design.