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Prof. J. Scott Armstrong, PhD

Scott Armstrong is Professor of Marketing at Wharton School, University of Pennsylvania.

An expert on prognosis research, Scott Armstrong is one of the most internationally renowned scholars in this field. His most well-known works include Long-Range Forecasting (1985) and Principles of Forecasting (2001). In recent years, Scott Armstrong has been primarily concerned with the prognosis of elections and political conflicts. He is one of the founders of the prognosis portal

Scott Armstrong will be at the CAS in mid-September 2013 upon invitation from Dr. Andreas Graefe. He will give a lecture on 12 September 2013 entitled "Can Science Improve Advertising?". This talk is based on his 16-year research project on the effectiveness of advertising.